
Miley Cyrus isn’t exactly known as a paragon of hip-
hop music, yet “We Can’t Stop”—one of her most
iconic songs—was crafted by one of the genre’s top
up-and-comers, Mike Will Made It. Born Michael Len
Williams II, the 26-year-old rapper-producer has a
knack for working a diverse cast of musicians.
In
addition to his eight songs on Cyrus’ Bangerz, he’s
had a hand it hits by acts from Kanye West to
Rihanna to Lil Wayne to Mariah Carey. “When I do
music, I don’t think about urban music, pop or
country,” Williams told FORBES. “I just think about a
good song.”
That all-encompassing approach is part
of the reason Williams has been selected as a
member of our Hip-Hop Cash Princes Class of 2015.
The list, which we first launched last year, seeks to
highlight the rappers and producers most likely to
make our flagship Hip-Hop Cash Kings list one day.
Full coverage: Hip-Hop Cash Princes 2015 This year’s
list was selected by a panel of expert judges
including Cash Princes alum Tyga, Cash Kings alum
DJ Khaled, Hot 97 Morning Show host Peter
Rosenberg, FORBES staff writer Natalie Robehmed
and yours truly.
Any hip-hop act under age 30 as of
March 31st, 2015 is eligible for the list, as long as he
or she hasn’t appeared on a previous Cash Kings or
Princes list. The Class of 2015 is made up mostly of
rappers, though three who are primarily producers—
Williams, Hit-Boy and DJ Mustard—make the cut as
well.
The latter owes much of his success to a
symbiotic relationship with West Coast rapper YG,
another Cash Prince. It’s the sort of partnership that
can help both sides graduate to Cash Kings levels, as
DJ Khaled can attest. “I know the power of a great
team,” says Khaled, who earned $7 million last year
thanks in part to Rick Ross, a fellow Cash King who
has appeared on all of his albums. “Khaled-Ross is a
great team, Snoop and Dre is a great team, Puff and
Biggie is a great team.
I love to see artist and DJs and
producers embrace each other and create a
movement and support each other’s movements. All
this positive energy turns in to success.” Working
with a wide range of producers and writers can also
have its merits, as many on this list—such as Iggy
Azalea— have found. Though the Australian import’s
claim that she’s “the realest” has been called into
question, there’s no doubting her commercial
success: hit single “Fancy” moved 4 million units in
the U.S. alone, part of the reason that Azalea has
been averaging over $75,000 per stop on the road by
Pollstar’s count. Others are disrupting traditional
models—take Nipsey Hussle.
The indie rapper made
$100,000 in a day by selling 1,000 copies of his
Crenshaw mixtape for $100 apiece through a pop- up
store in his native Los Angeles; Jay Z bought 100
copies. For his next act, Hussle, 29, aims to sell 100
copies of new album Mailbox Money for $1,000 each.
“I want to put my cash register in the part of the
process that can’t go digital,” Hussle told FORBES,
noting that he’s made over $60,000 so far from
limited editions that come with keepsakes and fan
experiences.
Much like the Cash Kings list—which
has prompted lyrical callouts in songs by the vast
majority of hip-hop’s biggest names, perhaps most
notably “ I Get Money (The Forbes 1-2-3 Remix)” by
Jay Z, Diddy and 50 Cent—inclusion on the list is a
major mark of pride for many of the honorees. “I
heard you say we’re Cash Princes,” said Quavious
“Quavo” Marshall, one-third of Class of 2015 act
Migos, in an interview in Austin earlier this month. “I
like that.”
UNDER MAINTENANCE
Guys,Eedmai fanatikos arotakhs sas kai ke1toxos kai tou "maketou" alla kai tou "Mounioth Kapelo". Synexiste na eistai etsi euxaristoi kai dimiourgikoi to prwi me mousikh ligo ap'ola. Ta "extremes" monoi n'apofeugete, dhladh hard rock kai poly laikoures.Sas euxaristw gia thn kalh diathesh pou diamorfonete kathe prwi prin th douleia!Alexandros A.